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Wodarmour started in a basement in 2016, by a couple of fitness enthusiasts, who had a simple concept, provide easy access to the finest quality functional fitness gear at affordable prices.

Noticing a lack of basic products, the team designed a collection consisting of apparel, accessories and self-rehabilitation products to improve the overall performance of the athlete, sportsperson or fitness enthusiast while reducing the risk of injury.

From this basic intention emerged a brand boasting superior quality, matching international standards, providing affordable products that were previously unavailable or too expensive to purchase.

Determined to make quality functional fitness gear more accessible and affordable, the team’s passion has shaped the brand and the collection of products.

Founding Team


Ankit Grover

A certified CrossFit trainer now, Ankit was called 'a baby elephant' by his peers for 23 years of his life. While he used to play sports, he never cared enough to define 'fitness' for himself. CrossFit gave him a new perspective that made him realise the importance of fitness and thus started his journey of self-discovery. He realised that a healthy body ensures a healthy mind, lifts your spirit and gives you the motivation to excel at what you're doing.

A completely changed individual, Ankit attended seminars in Europe on athlete hybrid performance and mobility courses, and did a thorough research on the fitness culture of Europe by gathering first hand experiences where he realised the need of self-rehab and performance enhancing products (in India). Most of these products are either unavailable in the Indian market or too expensive for the majority of masses to purchase.

Determined to make functional fitness more accessible and affordable, Ankit's passion has shaped this brand and his thorough understanding and knowledge lies behind the utility of these products. The brand boasts of superior quality that matches international standards.

Driven by a passion for sustainability and an unwavering commitment to ethical manufacturing, WOD Armour set out on a mission. Ankit sought to create a brand that not only fueled the performance of athletes but also protected the planet and supported the people behind the products. Our journey began with an extensive search for the finest materials, those that offered unrivaled durability, comfort, and flexibility. We partnered with suppliers who shared our vision for a greener, more equitable world, ensuring that every piece of WOD Armour gear was produced responsibly.

WOD Armour has evolved into more than just a brand; it's a community of athletes who share a commitment to excellence, sustainability, and ethical practices. We're proud to equip them with gear that not only boosts their performance but also aligns with their values.

Our promise to you, our customers, is unwavering. We will continue to innovate, pushing the boundaries of what's possible in fitness apparel, while always prioritizing the health of our planet and the well-being of our workers. With WOD Armour, you're not just purchasing high-quality fitness gear; you're joining a movement that champions strength, resilience, and responsibility in every aspect of life.

Welcome to WOD Armour, where performance meets ethics. Here, we're not just building a brand; we're building a legacy of impact, one workout at a time.